Protein World’s ‘beach body ready’ ads do not objectify women, says watchdog

Controversial campaign accused of ‘body-shamingcleared in UK despite nearly 400 complaints, as it attracts protests in New York

Protein World’s controversial “beach body ready” campaign has been cleared by the UK ad watchdog despite nearly 400 complaints it objectified women and was socially irresponsible.

The weight-loss ads featuring a bikini-clad model sparked a huge backlash over alleged “body-shaming including a protest in London’s Hyde Park and a petition on that attracted more than 70,000 signatures.

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